"The Brooklyn Waldorf School: Handheld" Viral Ad Campaign (2025)
Client: The Brooklyn Waldorf School
I produced and directed a nonfiction viral ad campaign (four 60-second spots) promoting enrollment to the esteemed Brooklyn Waldorf School in New York City. This was also a personal project to me, as Brooklyn Waldorf is also where my daughter attends school (3K), and we all love the school. This shoot was a labor of love. Following a one-day shoot in December with a two-camera crew, the first ad will debut on January 28, 2025 on social media (as a Portrait Mode Reel), with the other three rolling out in February.
Production Company: LolaFilm, Inc.
Director/Producer: Matthew Ross (@lolafilm)
Spot #1: "An Oasis in Brooklyn"
Release Date: 30 January 2025
Spot #2: "Music"
Release Date: 31 January 2025
Spot #3: "Language and Education"
Release Date: 6 February 2025
Spot #4: "Renaissance Kids"
Release Date: 9 February 2025
FULL CREW:
Production Company: LolaFilm, Inc.
Director/Producer: Matthew Ross (@lolafilm)
DP/Colorist: John Shafto (@johnshafto)
Editor: Jordan Galland (@landofgal)
2nd Unit Director: Teddy Holtby (@teddywas)
AC: Sammy Levine (@sammy.august)
Location Sound: Daniel Selby (@shortwave)
Gaffer: Brendan Miller (@brendan_thomas_miller)
Key Grip: Andy Selkow (@middle.part)
Graphics/Animation: Gary Breslin (ODD NY)